InSpec Branding

Style Guide

InSpec Logo

The InSpec brand is expressed in a clean and simple way. The magnifying glass is a rotated play on the Chef logo.

Logo Safe Zone

The logo must always maintain a standard distance and proportion from one component to another. Please refer to the below dimensions when constructing the logo.

Logo Usage

The brand should be reproduced in full color, whenever possible. Its application should be on a white background. In cases where the logo must be on a dark background, it must be the all white version.

Additional usage notes:

  • The logo should be considered a picture, not a word.
  • The logo should never be used in a communication title, headline, or sentence.
  • The logo must not be redrawn or modified in any way.

On Backgrounds and Photography

When positioning the logo on a colored background, the value of the background determines if the logo should appear in color or white. The logo may be used on photography, but it must be placed at an area of high contrast to the background. Place the logo in the most visually clear area of the photograph.

Logo Usage: What Not To Do

These are examples of what not to do with the InSpec logo, under pain of death.

The logo should not:

  • Be stretched or manipulated in any way
  • Colors should never be changed
  • Be placed on a busy background
  • Add a mark
  • Have the fonts altered or changed

Chef/InSpec Lockup

In certain cases, the InSpec logo will need to be displayed with the Chef logo. This is an example of how these two identities should be locked up.


In print, the InSpec logo must be used at a minimum size of 1" wide with spacing around it equaling at least 1.16".

On web, the Chef logo must be used at a minimum size of 140px wide with spacing around it equaling at least 164px.

Brand Colors

  • HEX: #4197B5
  • RGB: 65 151 181
  • CMYK: 73 27 20 0
  • HEX: #63CE99
  • RGB: 99 206 153
  • CMYK: 58 0 54 0
  • HEX: #5C6670
  • RGB: 92 102 112
  • CMYK: 66 52 45 17
  • HEX: #C3C6C8
  • RGB: 195 198 200
  • CMYK: 23 17 17 0
  • HEX: #ffffff
  • RGB: 255 255 255
  • CMYK: 0 0 0 0
  • HEX: #404447
  • RGB: 64 68 71
  • CMYK: 70 60 57 42
  • HEX: #EFF9F4
  • RGB: 239 249 244
  • CMYK: 5 0 4 0
  • HEX: #EBF4F7
  • RGB: 235 244 247
  • CMYK: 6 1 2 0

Font - Headers

Headers for InSpec content in print or web will be written in Jaapokki (free).

Font - Copy

Copy for InSpec content in print and web will be written in either the light font weight of Avenir Next (Mac) or Roboto (free).

Font - Other

Some situations call for alternative fonts. For slide presentations, InSpec uses Gill Sans Light.

About InSpec

What is InSpec?

InSpec is an open-source, cross-platform testing and compliance framework for infrastructure and applications. It enables cross-team and cross-functional collaboration with a human readable language for automatically executing compliance and security policy requirements. InSpec integrates compliance into the DevOps operating model.

Use InSpec with Chef Automate to achieve compliance at velocity.




Trademarks must be used properly in Chef materials. If a trademark is used improperly, it can weaken the brand, making it generic or unenforceable. Please visit our trademark policy page for a list of the latest Chef trademarks for the Chef brand.

These guidelines are intended for use by Chef licensees, authorized resellers and distributors, and third parties who have received explicit permission to use certain Chef trademarks. No right, license or permission, express or implied, to use Chef trademarks is provided by these guidelines. Further, any uses of Chef trademarks that are not covered by any of the examples in these guidelines requires Chef's express written consent.