Habitat Branding

Style Guide

Habitat Logo

The Habitat brand is expressed in a simple, direct, modern way.

Logo Safe Zone

The logo must always maintain a standard distance and proportion from one component to another. Please refer to the below dimensions when constructing the logo.

Logo Usage

The brand should be reproduced in full color, whenever possible. Its application should be on a white background.

Additional usage notes:

  • The logo should be considered a picture, not a word.
  • The logo should never be used in a communication title, headline, or sentence.
  • The logo must not be redrawn or modified in any way.

On Backgrounds and Photography

When positioning the logo on a colored background, the value of the background determines if the logo should appear in color or white. The logo may be used on photography, but it must be placed at an area of high contrast to the background. Place the logo in the most visually clear area of the photograph.

The Mark Usage

The Habitat mark is a unique shape and concept that can be used independently from the typography. The mark should be used with its primary PMS color wherever possible. In instances where the full color logo might compete with another corresponding color, thewhite version should be used.

Logo Usage: What Not To Do

These are examples of what not to do with the Habitat logo, under pain of death. The logo should not:

  • Be stretched or manipulated in any way
  • Colors should never be changed
  • Be placed on a busy background
  • Have the mark moved
  • Have the fonts altered or changed

Chef/Habitat Lockup

In certain cases, the Habitat logo will need to be displayed with the Chef logo. This is an example of how these two identities should be locked up.

Chef/Habitat Lockup Alt

This lockup should be used when Habitat is the dominate subject matter, but still requires a connection to the Chef brand.


In print, the Habitat logo must be used at a minimum size of 1" wide with spacing around it equaling at least 1.25".

On web, the Habitat logo must be used at a minimum size of 130px wide with spacing around it equaling at least 160px.

Brand Colors

  • HEX: #87B09A
  • RGB: 135 176 154
  • CMYK: 50 18 44 0
  • PMS: P557
  • HEX: #5C6670
  • RGB: 92 102 112
  • CMYK: 66 52 45 17
  • PMS: P431
  • HEX: #C3C6C8
  • RGB: 195 198 200
  • CMYK: 23 17 17 0
  • PMS: P428
  • HEX: #4296B4
  • RGB: 66 150 180
  • CMYK: 73 27 21 0
  • PMS: P7459
  • HEX: #FF9012
  • RGB: 255 144 18
  • CMYK: 0 54 95 0
  • PMS: P1495
  • HEX: #EB6852
  • RGB: 235 104 82
  • CMYK: 3 74 70 0
  • PMS: P7416

Font - Headers

Headers for Habitat content in print or web will be written in heavy font weight of All Round Gothic (paid) or Montserrat Alternates (free).

Font - Copy

Copy for Habitat content in print and web will be written in either the light font weight of All Round Gothic (paid) or Montserrat Alternates (free).

Font - Other

Some situations call for alternative fonts. For slide presentations, Habitat uses Gill Sans Light.

About Habitat

What is Habitat?

Habitat is a new approach to automation that focuses on the application instead of the environment that runs it. With Habitat, the apps you build, deploy, and manage behave consistently in VMs, containers, PaaS and bare metal. You'll spend less time on the environment and more time building features.

Use Habitat with Chef Automate to deploy your applications as part of a single uni ed pipeline.


Contact habitat@chef.io


Trademarks must be used properly in Chef materials. If a trademark is used improperly, it can weaken the brand, making it generic or unenforceable. Please visit our trademark policy page for a list of the latest Chef trademarks for the Chef brand.

These guidelines are intended for use by Chef licensees, authorized resellers and distributors, and third parties who have received explicit permission to use certain Chef trademarks. No right, license or permission, express or implied, to use Chef trademarks is provided by these guidelines. Further, any uses of Chef trademarks that are not covered by any of the examples in these guidelines requires Chef's express written consent.