chef_brand

Chef Brand

The Chef logo means a lot of things to a lot of people. It is an emblem championing open source software and its community. It is a seal of quality and a stamp of approval from the company. Therefore it should be used proudly, consistently, and with great meaning.

Chef®

Primary logo

Should be used whenever possible. Do not use on dark backgrounds.

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Chef®

Primary logo alternate

For use when dark gray is applied as a background color.

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Chef®

Secondary logo

For use when the primary alternate version cannot be used on color backgrounds.

Chef®

Secondary alternate

For use when the primary wordmark cannot be reproduced effectivey (e.g., color restrictions on print, physical environmental applications, foiling).

The stacked Chef logo

A stacked version of the brandmark may be used when space limitations do not permit correct use of the primary horizontal version.

Positioning

Preferably the logo should be left aligned because of the alignment of the components in it.

Minimum size

To avoid poor reproduction on screen and print, the brandmark should appear no smaller than 110px or 1 inch in height.

The Progress Symbol

For use when space limitations do not permit correct use of the primary horizontal or stacked versions.

Clear Space

The symbol has a clear space based on 1/2 of the size of the symbol. To avoid poor reproduction onscreen and in print, the logo should appear no smaller than 14px or 0.25 inches in height. It should never appear in any color other than our logo green

Colors

Progress® Chef® Logo Green
RGB 92.229.0
HEX #5CE500
CMYK 46.0.90.0
PMS 375

Progress® Chef® Logo Gray
RGB 75.78.82
HEX #4B4E52
CMYK 40.20.20.75
PMS Cool Gray 11

Progress® Chef® Logo Black
RGB 25.25.25
HEX #191919
CMYK 50.50.50.100

Clear Space

The product brandmark has a clear space to prevent it from being crowded by other visual elements. The clear space is based on 1/2 of the Progress Symbol.

horizontal_progress_chef_logo
vertical_progress_chef_logo